The Weekly Top 5 – Oct 12 – Oct 18, 2026
Leading This Week
Between gourmand and green
Fig is emerging as a versatile ingredient in beauty, balancing gourmand indulgence with fresher, greener notes.
From creamy fragrances to body care and colour cosmetics, its purple tones, rich textures and woody character offer brands multiple creative directions.
With Clarins and Philosophy already exploring fig across categories, could it become beauty’s next cross-category ingredient?
More Worth Reading
Solid perfume is gaining momentum, opening fragrance to more portable formats, tactile rituals and new packaging opportunities.
Premium hand care is using design, functionality and ritual to create value beyond moisturising, turning everyday products into desirable objects.
Jelly mists turn texture into part of the skincare experience, combining serum-like richness with spray convenience and demanding precise packaging performance.
Marble-inspired caps bring weight, individuality and craftsmanship to fragrance, turning the closure into a distinctive and recognisable brand code.
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