The Weekly Top 5 – Oct 5 – Oct 11, 2026
Leading This Week
Packaging as experience
Beauty packaging is taking inspiration from consumer tech, with smaller, more tactile compacts designed to be flipped, clicked, stacked and collected.
Brands like Prada and Fara Homidi are exploring playful formats where movement, sound and interaction enhance the product experience.
These everyday gestures are becoming new opportunities for differentiation, turning packaging into an engaging, collectible object.
More Worth Reading
For Fall 2026, gourmand fragrances embrace dark fruits, woody notes and richer textures, bringing new depth to sweetness.
Surface finishes can transform familiar beauty packaging, changing perceptions of quality, identity and value without altering the structure.
Beauty brands are reinventing iconic products through selective redesign, preserving recognisable elements while updating formulas, packaging and consumer relevance.
Tomato outlived the micro-trend. →
Tomato is becoming a beauty code, inspiring fragrances, packaging and visual identities through its distinctive freshness, colour and sensory appeal.
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