The Weekly Top 5 – Sep 28 – Oct 4, 2026
Leading This Week
Packaging as experience
Packaging is increasingly defined by how it improves the product experience.
Tips, applicators, closures and dispensing systems can add precision, hygiene, protection, convenience and sensory value.
From cooling metal tips to airless systems and leak-proof closures, functionality can transform how a formula is used.
The key question is shifting from which pack looks best to which solution makes the product easier, smarter and more memorable to use.
More Worth Reading
Denim is entering beauty through indigo tones, washed finishes, stitching, texture and fashion-led packaging.
Crushed, warped and twisted forms are bringing movement, tension and memorability to beauty packaging.
The beauty-first creative
think tank
We are the first ecosystem of creative agencies specialized in the beauty sector. The first creative think tank focused on professionals and brands leading the industry.
With international reach, we strategically lead the value chain of creative services in the beauty, cosmetics, and fragrance sectors
Our ecosystem of agencies delivers coordinated, tailored, and highly specialized solutions across every area of the value chain.Our unique expertise puts you one step ahead of the market & competition,
Be an Aktivists and get your customer in love with you.
