The Weekly Top 5 – Sep 14-20, 2026
Leading This Week
When beauty becomes art.
Minimal packaging makes every design decision more important. With fewer visual elements, proportion, material, typography, finish and functionality have to carry the identity of the product.
The challenge is not simply removing elements, but defining one or two distinctive design codes that remain recognisable across the range.
Successful simplicity comes from the work behind the object, making the brand feel clear and unmistakable without showing the effort involved.
More Worth Reading
Hojicha is moving beyond the cup. →
Hojicha is emerging as a softer gourmand code for beauty, combining roasted warmth, tea culture, comfort and distinctive sensory cues.
Illustration can become a strong branding tool when motifs, colour and placement follow a consistent visual language across the entire range.
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With international reach, we strategically lead the value chain of creative services in the beauty, cosmetics, and fragrance sectors
Our ecosystem of agencies delivers coordinated, tailored, and highly specialized solutions across every area of the value chain.Our unique expertise puts you one step ahead of the market & competition,
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