The Weekly Top 5 – Sep 7–13, 2026
Leading This Week
Minimal design demands stronger decisions
Minimal packaging makes every design decision more important. With fewer visual elements, proportion, material, typography, finish and functionality have to carry the identity of the product.
The challenge is not simply removing elements, but defining one or two distinctive design codes that remain recognisable across the range.
Successful simplicity comes from the work behind the object, making the brand feel clear and unmistakable without showing the effort involved.
More Worth Reading
The risk of generic minimalism. →
Minimalism can make a brand feel refined, but also easier to lose within the category.
The key is to retain distinctive, ownable design codes that make recognition effortless.
SPF sticks bring sunscreen into everyday routines by making reapplication more portable, practical and mess-free.
The opportunity is to design a format that makes repeated use not only easier, but clearer and more intuitive.
Two formulas. One smarter object. →
Dual-chamber packaging keeps formulas separate until the moment of use, helping protect performance and control how they are combined.
Its real value comes when the mechanism solves a genuine formulation or usage need.
Dual-chamber packaging keeps formulas separate until the moment of use, helping protect performance and control how they are combined.
Its real value comes when the mechanism solves a genuine formulation or usage need.
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We are the first ecosystem of creative agencies specialized in the beauty sector. The first creative think tank focused on professionals and brands leading the industry.
With international reach, we strategically lead the value chain of creative services in the beauty, cosmetics, and fragrance sectors
Our ecosystem of agencies delivers coordinated, tailored, and highly specialized solutions across every area of the value chain.Our unique expertise puts you one step ahead of the market & competition,
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