Top of the beauty – Fragrance
July's social audience leaders in fragrance
Our first Top of Beauty ranking analyses July 2026’s leading fragrance brands across Instagram and TikTok, revealing how differently influence is built on each platform.
Jimmy Choo leads Instagram with 13.4M followers, Victoria’s Secret Beauty takes the top spot on TikTok with 9.9M, while BOSS stands out for its cross-platform consistency, ranking #3 on both.
Beyond audience size, the ranking highlights how platform relevance and social strategy are shaping visibility in the fragrance category.
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