Data driven creativity
WE ANALYZE THE TRENDS TRANSFORMING THE INDUSTRY FOR YOU TO ANTICIPATE THE MARKET
We rely on trusted market data providers to build a solid analytical foundation. Our insights are backed by global market volumes, key industry dynamics, and 10-year forecasts based on Compound Annual Growth Rate (CAGR) — enabling strategic, forward-looking decisions.
Research is a dynamic process
WE STRUCTURE IT INTO FOUR KEY STAGES: EXPLORATION, INVESTIGATION, PROCESSING AND CREATION.
Our approach combines quantitative, qualitative, and mixed methods to deliver a comprehensive view of the market.
We follow a hybrid methodology with a practical, didactic mindset—avoiding unnecessary jargon. Our focus revolves around three core pillars: beauty, packaging, and sustainability.

1
MARKET SCOUTING
We use exploratory research to uncover under-explored opportunities and identify cross-sector innovations that can be applied to the beauty industry.
2
STRATEGIC AXES
We dive deep into the assigned categories to identify meaningful innovations across defined strategic axes, enhanced by findings from the exploratory phase.
3
PROCESING
We transform complex datasets into practical, visual tools: product examples, charts, reports, patents, and key supplier contacts.
4
TAILORED CRAFTING
The final stage: a clear, visual, and actionable report that synthesizes the entire research process.
A document designed to inform, inspire, and accelerate innovation in sustainability and product development.