Instagram vs TikTok: Who Leads?
Description
Instagram rewards established scale, TikTok reshuffles the hierarchy. We rank 25 fragrance-related accounts to reveal who leads, who rises, and where platforms diverge most in July.
July’s ranking compares 25 fragrance-related brand accounts across Instagram and TikTok, revealing two very different social hierarchies. Instagram remains dominated by brands with large, established audiences, while TikTok elevates a different set of players: Victoria’s Secret Beauty moves from #22 on Instagram to #1 on TikTok, while Valentino Beauty rises from #18 to #4. Only six brands make both top 10s, with BOSS ranking #3 on each platform. The full report maps the rankings, the biggest platform shifts and what they reveal about social audience leadership in fragrance.
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