Data driven creativity
We analyze the trends transforming the industry for you to anticipate the market.
We rely on trusted market data providers to build a solid analytical foundation. Our insights are backed by global market volumes, key industry dynamics, and 10-year forecasts based on Compound Annual Growth Rate (CAGR) — enabling strategic, forward-looking decisions.
Strategy Consulting
Bridging audience understanding with bold strategic moves.
Our approach combines quantitative, qualitative, and mixed methods to deliver a comprehensive view of the market.
We follow a hybrid methodology with a practical, didactic mindset, avoiding unnecessary jargon. Our focus revolves around three core pillars: beauty, packaging, and sustainability.
1
Market scouting
Our approach combines quantitative, qualitative, and mixed methods to deliver a comprehensive view of the market.
2
Strategic axes
We dive deep into the assigned categories to identify meaningful innovations across defined strategic axes, enhanced by findings from the exploratory phase.
3
Processing
We transform complex datasets into practical, visual tools: product examples, charts, reports, patents, and key supplier contacts.
4
Tailored Crafting
The final stage: a clear, visual, and actionable report that synthesizes the entire research process. A document designed to inform, inspire, and accelerate innovation in sustainability and product development.
The Beauty Insighter team
Our team brings together seasoned professionals with expertise in strategy, research, and consumer behavior.
With diverse backgrounds in business, data, and design, we approach challenges with analytical depth and creative perspective.
We are strategists, analysts, and thinkers, united by a commitment to clarity, impact, and forward-thinking solutions. Collaborative and insight-driven, we partner with clients to turn data into decisions and complexity into opportunity.
The team of professionals at The Beauty Insighter is led by the founder of We Are Aktivists, Juan Campderá Lozano, with over 20 years of experience creating strategic design for top premium brands.
Juan’s leadership blends creative vision with strategic rigor, inspiring a team culture grounded in curiosity, integrity, and excellence. Together, we help brands anticipate change, unlock new value, and connect more deeply with their audiences.
We’re building the largest community in beauty, with the best talent. Join Us!
Consulting & Strategy
- Tailored business strategies
- Data-driven decision-making
- Operational alignment with long-term goals
Product & Market Research
- Market and competitor analysis
- Product-market fit validation
- Opportunity identification for growth
Customer Insights
- Deep understanding of customer behavior
- Development of customer personas
- Improved user experience through feedback
Trends Forecasting
- Identification of emerging trends
- Anticipation of market shifts
- Actionable foresight for innovation
Juan Campderá Lozano
It’s a passionate entrepreneur, and an active player in the investment ecosystem. With 25+ years in beauty design, Juan has led 2,000+ projects with massive commercial success.
Holds a BA in Industrial Design (Elisava), an MA in Design Strategy (Central Saint Martins), PDG executive business education from IESE and the London School of Economics.
Started as a industrial design, he transitioned into beauty, founded Aktiva, and grew it into We Are Aktivists, the first creative think tank for the beauty business.
Be AN AKTIVISTS
At The Beauty Insighter, we believe in the power of insight, creativity, and purpose to shape the future of beauty. We’re more than a consulting team; we’re a movement. A movement for clarity, innovation, and conscious transformation in an ever-evolving industry.
We invite you to become part of this journey. Join us, and become an Aktivist, a forward-thinker, a change-maker, a voice for beauty with meaning. Let’s turn insight into action and reimagine what’s possible, together.
The beauty-first creative
think tank
We are the first ecosystem of creative agencies specialized in the beauty sector. The first creative think tank focused on professionals and brands leading the industry.
With international reach, we strategically lead the value chain of creative services in the beauty, cosmetics, and fragrance sectors.
Our ecosystem of agencies delivers coordinated, tailored, and highly specialized solutions across every area of the value chain.Our unique expertise puts you one step ahead of the market & competition,
Be an Aktivists and get your customer in love with you.
