Research is a dynamic process
Can be organized into four stages: Exploring, Investigating, Processing, and Creafting. Trough the three common approaches to conducting research are quantitative, qualitative, and mixed methods.
Our methodology will be hybrid and with a very practical and didactic approach, with a minimum of technicalities. Always seeking to contribute value to the following pillars: Beauty / Packaging / Sustainability.
Data driven creativity
We will support the categories with data resources sourced from a diverse array of market data providers, ensuring a robust foundation for our analysis.
This comprehensive approach will encompass references to global market volumes and influential market dynamics, accompanied by thorough 10-year forecasts. These forecasts will offer invaluable insights, highlighting the projected growth trajectory, as indicated by the Compound Annual Growth Rate (CAGR), over the specified time horizon.
Reports
Our mission is to drive innovation and differentiation for beauty professionals through creativity, strategy, insights, and data.
We analyze the beauty ecosystem across categories, focusing on sustainability, performance, consumer trends, and user insights.
Exploring
Exploratory research is a methodological approach that delves into research questions that have not been extensively studied before.
It will be very useful for us to identify innovations existing in other segments or categories that could be applied to ours.
Investigating
Our research process will focus on reviewing and searching for novelties and innovations that add value in some or all of the innovation axes within the defined categories of the assignment.
We will also incorporate valuable or relevant information obtained from the exploration process.
Processing
Data processing in research involves collecting and translating a dataset into valuable, usable information.
Through this process, we will convert data on packaging and innovations into a more readable format, such as product examples, graphs, reports, charts, patents, and contact names of suppliers.
Tailored Crafting
The creation of the report will be the final stage of the process, where the exploration, investigation, and data processing will be synthesized into a sustainability trends report document.
A document with a practical and didactic approach. It will be easy to read, highly visual, supported by data that allows for a quick assessment of the uses and possibilities of each element studied.